The Purple Cow

Marketing and Axiology

Abstract

Using a purple cow as an image, this work presents the need to convey a fresh approach in expanding interest and understanding with regard to the science of axiology. Further it expresses the thoughts that marketing can benefit from axiology, and that axiology needs to broaden its acceptance to both business and the world population in general. By combining marketing theory with the science of axiology, finding out what people regard as valuable can be translated into a viable part of the marketing process. To do this, axiologists need to see themselves and this science through the eyes of a marketer, and then they can then begin communicating how axiology can benefit marketers and problem solvers everywhere. The fact that axiology is Internet friendly serves that it can begin to move itself into the radar of hundreds of millions of people who are searching for value in all things. One key to the success of this effort is to create an image that can be virally caught and transmitted across the Internet in a way that makes axiology remarkable. When the value of this effort is realized, learning more about axiology should become a desired experience to many individuals and a continuing success in axiology’s scope of development.